This simple yet elegnt water bottle design is visually quenching. I really enjoy simple design. This sleek package design for FINE’ water definately makes me a little thirsty.


Fine Japon teamed up with industrial designer Karim Rashid. The combination of the two design forces were set on creating an inspired marriage of design, functionality and product. After two years of collaboration, they have finally launched their limited edition final bottle design. Evoking sensual pushbuttons with a sexually ambiguous phallic silhouette. 

I think the package design industry has so many opportunities for innovation. Sure this design is pretty simple. But the aesthetic nature of the vessel embraces the natural qualities of water.  I as well like the name of the water brand as well.